Investing in Art: How to Build a Valuable Art Collection

Catherine BORODAI


Investing in art has become increasingly popular over the years, offering both financial and aesthetic rewards. Building a valuable art collection not only allows you to appreciate beautiful creations, but it can also present an opportunity for financial growth. However, navigating the art market requires understanding certain rules and principles. In this article, we will explore why investing in art is necessary, outline some essential rules for art investment, and provide detailed examples of top collectors from around the world.

Why is investing in art necessary?

1. Asset Diversification: Art can act as a unique, non-traditional asset class that can diversify your investment portfolio, reducing the risk of market fluctuations.

2. Potential for Capital Appreciation: Over time, certain artwork can increase significantly in value, enabling investors to earn substantial returns.

3. Tangible and Pleasurable Asset: Unlike many other investment forms, art provides emotional value, allowing collectors to enjoy their investments aesthetically.

YaYoi Kusama



Salvador Dali



Van Gogh

«Orchard surrounded by cypresses»

Sold in 2022 for $117 million

Rules for Investing in Art:

1. Research and Education: Thoroughly learn about different art movements, artists, galleries, auction houses, and the current art market to make informed decisions.

2. Seek Expert Advice: Consulting with art advisors, dealers, and industry professionals can provide valuable insights and help make educated choices.

3. Authenticate and Verify: Ensure the authenticity, provenance, and condition of artworks by consulting experts or using reputable verification services.

4. Set a Budget: Determine your investment budget and maintain discipline to avoid overspending or buying for purely speculative reasons.

5. Patience is Key: Art investments often require time to appreciate, so be prepared for long-term commitment and the possibility of holding onto your collection for several years.

Francis Bacon

«Etude pour une corrida (d'après Study for a bullfight N°1)»


Frol Veselyj

«100 dollars-2»


Ilya Tabenkin

«Orange still life»


Detailed Examples of Top Collectors and Artists They Collect:

1. François Pinault:

– Art Collection: Pinault’s collection encompasses artworks from various contemporary artists, but he predominantly collects works by Jeff Koons, Damien Hirst, Cy Twombly, and Rudolf Stingel.

– Notable Artists: Jeff Koons, known for his innovative and provocative sculptures; Damien Hirst, famed for his conceptual and often controversial artworks; Cy Twombly, recognized for his abstract expressionist paintings; Rudolf Stingel, known for his explorations of painting and conceptual art.

2. Eli Broad:

– Art Collection: Eli Broad’s collection covers a diverse range of contemporary art, including works by artists such as Andy Warhol, Roy Lichtenstein, Cindy Sherman, and Jean-Michel Basquiat.

– Notable Artists: Andy Warhol, noted for his pop art and silk-screen prints; Roy Lichtenstein, celebrated for his comic book-style paintings; Cindy Sherman, known for her self-portraits exploring various personas; Jean-Michel Basquiat, recognized for his vibrant, graffiti-inspired paintings.

3. Alice Walton:

– Art Collection: Alice Walton, heiress to the Walmart fortune, focuses on American art, primarily collecting pieces by renowned artists like Georgia O’Keeffe, Jackson Pollock, and Thomas Moran.

– Notable Artists: Georgia O’Keeffe, famous for her modernist and nature-inspired paintings; Jackson Pollock, influential for his unique drip painting technique; Thomas Moran, known for his landscapes capturing the American West.

Lahcen Khedim

«Abstraction 8»

Ink, cardboard. Price 8600 euros.

Richard Trian

«Abstraction 5»

Oil, canvas. Price 1900 euros.

Alexandre Beridze


Oil, paper. Price 5000 euros

Investing in art is a fascinating endeavor that combines passion and potential financial returns. By understanding the necessary rules and gaining inspiration from top collectors like François Pinault, Eli Broad, and Alice Walton, one can embark on a journey to build an art collection that stands the test of time. Remember, art investment requires patience, education, and a genuine appreciation for the artists and their work.

View catalogue Art Most